This “Escape Machine” experience for the French travel company Voyages SNCF was created by DDB Paris.
A glowing black cube wait until someone gets close enough then, the cube asks where that person would like to travel. When the red button is pushed, it produces a crazy celebration with gigantic walking kisses and it provides the wishers a large, customized mock tickets to their destination. Watching the faces of the people around is just as much fun as the experience itself, which is if you ask me is brilliant and creative!
The message underlies in the company's Escape service that lets you travel to any destination you want.
Executive creative director Alexandre Harve and DDB Paris created this for Voyages SNCF.